To advertise and the type of marketing my film would have i feel would mainly be through television adverts. These would be shown later at night as it is a horror and would appeal to a young adult/adult audience which is the main prime time of this audience rather than in mid afternoon as this would be a child of age between 6 to 12's prime time. Plus the target audience would be able to view the adverts as at this time between 9pm+ the target market would be home from work, school, college etc. The channels that these adverts would go on would be chanel 4 and e4, for the young adult as is the most popular channel for this target market and they have the same target market.
For the older adults between 25- 40 years old i would put the advert on to channel five and sky 1 this is due to these chanels target a mortity of a male audience shown through programes such as lost. In addition to this i would send posters to colleges and universites to promote my film as well as publishing articles about the film in such magazines as Empire.i feel that the time of year that my film is released is important. i think that my film should be released in November. This is because October is the time of year when horror films are released due to co-insiding with holloween. An example of this is "Paranormal Activity" - a horror film released last year in 2009 was released two weeks before holloween in october. Another way films have used the time of year to promote their film like the film "Valentine's Day" which was released on the actual valentines day. However, even though my film is a subgenere of horror i feel that it would not be a not idea to release it in october/ holloween sseason. this is due to that my film will more than likely have rivals at that time and might not get as notice. therefore i would release it in november.

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