Wednesday, 31 March 2010

Evaluation - What Kind Of Media Instiuation Might destribute Your Meida Product And Why?

I think that my film would be distributed to the audience through showing my film in the cinema. i do not think it would go straight to dvd as if it did there would be less known. Also i feel that when people see new releases they would rather buy the films that they have heard of or have seen their selves. The types of cinemas i would send my film would be in all cinema so the film can get a wide appeal such as oden, empire etc.The film distrubuters for my film would be New Line Cinema - this is due to from my research i have found that there film distrubiters of such films as Se7en have the same. Because of them having the same target audience - althrough my film branch to the younger audience as well -  and having the same gender i have chosen them. Plus, they are a well known film distruster which will help promote my film.

To advertise and the type of marketing my film would have i feel would mainly be through television adverts. These would be shown later at night as it is a horror and would appeal to a young adult/adult audience which is the main prime time of this audience rather than in mid afternoon as this would be a child of age between 6 to 12's prime time. Plus the target audience would be able to view the adverts as at this time between 9pm+ the target market would be home from work, school, college etc. The channels that these adverts would go on would be chanel 4 and e4, for the young adult as is the most popular channel for this target market and they have the same target market.    For the older adults between 25- 40 years old i would put the advert on to channel five and sky 1 this is due to these chanels target a mortity of a male audience shown through programes such as lost. In addition to this i would send posters to colleges and universites to promote my film as well as publishing articles about the film in such magazines as Empire.

i feel that the time of year that my film is released is important. i think that my film should be released in November. This is because October is the time of year when horror films are released due to co-insiding with holloween. An example of this is "Paranormal Activity" - a horror film released last year in 2009 was released two weeks before holloween in october. Another way films have used the time of year to promote their film like the film "Valentine's Day" which was released on the actual valentines day. However, even though my film is a subgenere of horror i feel that it would not be a not idea to release it in october/ holloween sseason. this is due to that my film will more than likely have rivals at that time and might not get as notice. therefore i would release it in november.

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